PARTNERSHIP ALERT: LUG SPORTS x PRIME

January 8th, 2025

Toronto, Ontario, Canada // Today, LUG Sports Group Inc. announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. Founded by the YouTube stars in 2022, PRIME’s flagship product, Hydration, a sports drink alternative, will be the official Sports Drink partner for LUG Sports 50+ Flag Football programs across North America. 

The first phase of the partnership will see PRIME Hydration included as part of team registration packs for all LUG Flag Football leagues. Additionally, LUG x PRIME will be holding give-aways and social media contests exclusively for members of the LUG Flag Football program. 

“We’re excited to name PRIME the Official hydration drink of LUG Sports and an official partner of Flag Football program,” said Ray Abramson & Ethan Wright, Co-Presidents of LUG Sports. “Logan and KSI have built PRIME into the hottest sports drink on the market and with our grassroots integration into the rec sports landscape across North America, we're going to get PRIME in front of thousands of college students and young adults.  Whether you’re a varsity athlete, club player, a rec league all-star or if you just love working out, PRIME should be your first choice for a go-to sports drink.” 

PRIME will be distributed to all LUG Flag Football teams and help keep teams refreshed, hydrated, and ready-to-perform in games. 

"We're really looking forward to working with the LUG Sports Group. From the second we began discussing, we could see the massive opportunity to be able to help thousands of young athletes find a better way to get the hydration they need for sports" said a representative from Prime. 

The partnership comes in advance of the LUG Flag Football season kicking off registration on January 14th, 2025. Players looking to take part in this unique partnership should join the largest college flag football program in North America. 

LUG Flag Football Season Details

  • Indoor & outdoor turfs
  • 50+ cities in North America
  • Up to 12 games guaranteed 
  • Includes Football jerseys, eye black, hats, sunglasses, and all equipment needed to play Flag Football

COMPLETE SEASON DETAILS

To learn more about LUG Sports, LUG Flag Football, or any of the details above, click below.

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About PRIME

Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavour. PRIME offers its highly coveted flagship product, PRIME Hydration, a healthier sports drink alternative with zero added sugar in both bottled and powdered form for on-the-go, as well as PRIME Energy, its caffeinated energy drink. For more information on PRIME and where it is sold, please visit https://drinkprime.com/pages/where-to-buy