November 16 2018 – Toronto, Canada

#PINKINTHERINK IS ABOUT TO BECOME A COMMON SIGHT AT LUG DIVISIONS ACROSS CANADA. 

While our players may not be professional athletes, they can definitely fuel up like them. LUG Hockey Group Inc. (LUG) is proud to provide a new offer for our players in the 2018-2019 season featuring BioSteel Sports Nutrition. By working with a brand like BioSteel, LUG is helping players feel and prepare like true athletes.

LUG players will receive a variety of sampling and unique product offerings from BioSteel delivered directly into the dressing room. Players in the LUG will also get unique experiential activities at games and the WAG Cup Finals in March. BioSteel will be on site to sample product and engage with fans, helping to drive a better experience for LUG members.

With over 2500 individuals registered for the 2018-2019 in 11 markets across Canada, LUG will leverage BioSteel’s marketing and products to enhance what it means to play in the LUG.

SOME SPECIFICS FROM THE DEAL for players INCLUDE:

· BioSteel branded welcome packages for every player

· BioSteel Player of the Week

· Special BioSteel nights at the LUG with on premise activations

· Exclusive LUG member discount code

· Cross Promotional Opportunities

Stay tuned for more information to come!